The study aimed at finding the impact of watching foreign drama that presented on the Netflix digital
platform on the awareness of young people in Upper Egypt about Western human rights values,
where Netflix is spreading many cultural ideas and values presented through its content and tries to
inculcate them within Arab societies, so it is important to know how young people in Upper Egypt
deal with these new beliefs and norms. The study was applied through an electronic survey of a sample
of 100 people from the governorates of Upper Egypt, such as Beni Suef, Assiut, Sohag, Minya,
and Aswan.
This study relies on the theory of perceived reality through the media, which is concerned with measuring
young people's awareness of what they receive from the media and various platforms.
The results indicated the success of the Netflix platform in influencing not a small group of young
people in Upper Egypt, where many people believed that Western societies were better than Arab
societies in their application of human rights values. The results also show that Netflix has achieved
great success in penetrating into Egyptian society because of its diverse content, which has received
interest and admiration of the study sample.