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351459

The Relationship between Digital Transformation in The Banking and Compulsive Buying "An Empirical Study on Customers of Egyptian Public Banks"

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Last updated: 05 Jan 2025

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علوم الإدارة

Abstract

  This research aimed to analyze the Relationship between Digital Transformation in Banking and Compulsive Buying among Customers of Egyptian Public Banks. Based on the literature review, researchers developed the conceptual framework of the relationships between research variables (Digital Transformation in banking, Compulsive Buying). To collect data, researchers depended on a questionnaire uploaded to Google Drive in Google form format and shared via social media channels from customers of Egyptian public banks. The collected responses were 396, The data was then analyzed using SPSS and AMOS 23. The findings show that there is a significant, positive, and direct effect of Digital Transformation in banking on Compulsive Buying. For Digital Transformation in Banking Dimensions, results showed that only Five dimensions of the six significantly affect Compulsive Buying: Perceived Usefulness, Perceived Ease of Use, Security, Privacy, Trust, Cost-effectiveness, and Web Features. Demographic differences don't have significant differences in respondents' opinions regarding research variables (Digital Transformation in Banking, Compulsive Buying). 

DOI

10.21608/sjdal.2024.351459

Keywords

Digital Transformation in banking, Compulsive Buying

Authors

First Name

Sara Salah Mohamed

Last Name

Elymany

MiddleName

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Affiliation

Master student at Business Administration Department Faculty of Commerce- Mansoura University

Email

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City

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Orcid

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First Name

Abd El-Aziz Ali

Last Name

Hassan

MiddleName

-

Affiliation

Prof. of Marketing, Head of Business , Administration Department Faculty of, Commerce - Mansoura University

Email

-

City

-

Orcid

-

First Name

Lamees

Last Name

El-Agamy

MiddleName

-

Affiliation

Lecturer of Business Administration, Faculty of Commerce, Mansoura University

Email

-

City

-

Orcid

-

Volume

2

Article Issue

1

Related Issue

47290

Issue Date

2024-03-01

Receive Date

2024-04-23

Publish Date

2024-03-01

Page Start

57

Page End

101

Print ISSN

2974-3966

Online ISSN

2974-3974

Link

https://sjdal.journals.ekb.eg/article_351459.html

Detail API

https://sjdal.journals.ekb.eg/service?article_code=351459

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351,459

Type

المقالة الأصلية

Type Code

2,744

Publication Type

Journal

Publication Title

المجلة العلمية للبحوث الإدارية والمحاسبية والاقتصادية والقانونية

Publication Link

https://sjdal.journals.ekb.eg/

MainTitle

The Relationship between Digital Transformation in The Banking and Compulsive Buying "An Empirical Study on Customers of Egyptian Public Banks"

Details

Type

Article

Created At

18 Dec 2024