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273432

The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt

Article

Last updated: 29 Dec 2024

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Abstract

the paper aims to study the relationship between the impact of Netflix's controversial and illicit content on changing users 'attitudes in Egypt. The researchers used the non-probability sampling technique. Based on survey data from 331 online respondents, the results were analyzed by the researchers via descriptive analysis.  In addition, Chi-square test via Kruskal-Walis test was implemented to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. Based on the research findings, policy implications and suggestions to further promote parental control are discussed.

DOI

10.21608/msamsj.2022.273432

Keywords

Netflix, culture, perception, Illicit content, Attitude, Egypt

Authors

First Name

Wafaa

Last Name

Wafaa Galal Marzouk

MiddleName

-

Affiliation

Dean Of Business And Political Science, May University, Egypt

Email

wafaa.marzouk@muc.edu.eg

City

-

Orcid

0000-0001-5091-8723

First Name

yasser

Last Name

Tawifk

MiddleName

-

Affiliation

Department Of Marketing October University for Modern Sciences and Arts, Egypt

Email

ytawfik@msa.edu.eg

City

-

Orcid

0000-0001-5983-6249

First Name

Samia

Last Name

El Sheikh

MiddleName

-

Affiliation

Department Of Marketing October University for Modern Sciences and Arts, Egypt

Email

selsheikh@msa.edu.eg

City

-

Orcid

0000-0002-7970-6326

Volume

1

Article Issue

2

Related Issue

38123

Issue Date

2022-11-01

Receive Date

2022-12-10

Publish Date

2022-11-01

Page Start

52

Page End

98

Print ISSN

2974-3028

Online ISSN

2974-3036

Article File

MSAMSJ_Volume 1_Issue 2_Pages 52-98.pdf

PDF . 555.5kB

Link

https://msamsj.journals.ekb.eg/article_273432.html

Detail API

https://msamsj.journals.ekb.eg/service?article_code=273432

Order

273,432

Type

Original Article

Type Code

2,535

Publication Type

Journal

Publication Title

MSA-Management Sciences Journal

Publication Link

https://msamsj.journals.ekb.eg/

MainTitle

The Impact Of Netflix’s Controversial And Illicit Content On Changing Users ’ Attitudes In Egypt

Details

Type

Article

Created At

23 Jan 2023