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244444

Towards A Sustainable Hotel Education (An Analytical Strategic Study at The Faculty of Tourism and Hotels, Mansoura University - TOWS Matrix as A Model)

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Last updated: 29 Dec 2024

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Abstract

Abstract This research aims to identify the perceptions of  both (bachelor/postgraduate) students, as well as faculty members and their assistants about hotel education for sustainable development, and to conduct an analysis of the internal and external environment (SWOT) to assess the department's readiness to achieve sustainable development and to develop strategies to facilitate the implementation of Hotel Education for Sustainable Development. In order to achieve the objectives of the study, a questionnaire form was adopted and distributed to (116 undergraduate students, 47 postgraduate students, 11 staff members in the department), and the field study for this research was conducted during the academic year 2020/2021. During the period from November 2020 to April 2021. The questionnaire consisted of two parts: the first was divided into five dimensions, and the second included strengths, weaknesses and suggestions for improvement. The collected data was processed through the SPSS V.26 program. The results concluded that there is a neutral perception towards the concept of hotel education for sustainable development. The results also concluded that there are (3) main strategic alternatives that can be applied in order to achieve sustainable development, which are as follows: treatment strategy, integration strategy, and excellence strategy. Some of main recommendations were: Cooperating with organizations supporting sustainable development such as UNESCO, Ministry of International Cooperation and updating academic curricula to meet the faculty's needs and the labor market in light of the sustainable development goals and Egypt's vision 2030.

DOI

10.21608/ijtah.2022.244444

Keywords

key words: Education for Sustainable Development, Hotel Studies Department, strategic alternatives, Analysis of the internal and external environment (SWOT)

Authors

First Name

Ahmed

Last Name

Saleh

MiddleName

Saleh

Affiliation

Assistant lecture, Department of Hotel Studies, Faculty of Tourism and Hotels - Mansoura University

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Orcid

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First Name

Mohammed

Last Name

Zohry

MiddleName

Abd El-Fattah

Affiliation

Department of Hotel Studies, Faculty of Tourism and Hotels, Mansoura University

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City

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Volume

2

Article Issue

1

Related Issue

35063

Issue Date

2022-01-01

Receive Date

2022-06-16

Publish Date

2022-01-01

Page Start

45

Page End

74

Print ISSN

2812-6033

Online ISSN

2812-6041

Link

https://ijtah.journals.ekb.eg/article_244444.html

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https://ijtah.journals.ekb.eg/service?article_code=244444

Order

244,444

Publication Type

Journal

Publication Title

International Journal of Tourism, Archaeology and Hospitality

Publication Link

https://ijtah.journals.ekb.eg/

MainTitle

Towards A Sustainable Hotel Education (An Analytical Strategic Study at The Faculty of Tourism and Hotels, Mansoura University - TOWS Matrix as A Model)

Details

Type

Article

Created At

23 Jan 2023