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Hotel Management Trends in Saudi Arabia towards the adoption of the concept of modern marketing “A field study on 4-star hotels in Riyadh”

Article

Last updated: 05 Jan 2025

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Tags

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Abstract

The aim of the study is to know the impact of Saudi hotel management trends and to apply the concept of modern marketing on the marketing performance of hotel establishments and to increase the demand for hotel services. And a statement of the most important variables based on the concept of modern marketing and measuring the extent of awareness of the operators of these hotel establishments in the application of modern marketing methods. In order to achieve this, several basic assumptions have been formulated to measure the relationship between the various elements and components of the marketing mix and the nature and quality of the directions of the hotel departments The study was based on a sample of four-star hotel establishments where a questionnaire was designed to measure the validity of the hypotheses and then the data were analyzed. This study will help the employees of these hotel establishments to understand the appropriate trends to adopt the marketing concepts that have the best effect in proportion to the nature of work in the Saudi markets.

DOI

10.21608/ejth.1999.233724

Keywords

Hotel, Management, Saudi Arabia, modern marketing, 4, star hotels, Riyadh”

Authors

First Name

Alaa

Last Name

Alsarabi

MiddleName

Hosin

Affiliation

Department of Tourism and Hotel Management, College of Tourism and Archeology, King Saud University, Saudi Arabia

Email

ah_sarabi@hotmail.com

City

Riyadh

Orcid

-

First Name

Fahad

Last Name

Alhqpani

MiddleName

Mohamed

Affiliation

Department of Tourism and Hotel Management, College of Tourism and Archeology, King Saud University, Saudi Arabia

Email

-

City

Riyadh

Orcid

-

Volume

25

Article Issue

2

Related Issue

33501

Issue Date

2018-12-01

Receive Date

2022-04-27

Publish Date

2018-12-01

Page Start

31

Page End

49

Print ISSN

1997-163X

Online ISSN

1998-3301

Link

https://ejth.journals.ekb.eg/article_233724.html

Detail API

https://ejth.journals.ekb.eg/service?article_code=233724

Order

233,724

Type

Original Article

Type Code

2,339

Publication Type

Journal

Publication Title

Egyptian Journal of Tourism and Hospitality

Publication Link

https://ejth.journals.ekb.eg/

MainTitle

Hotel Management Trends in Saudi Arabia towards the adoption of the concept of modern marketing “A field study on 4-star hotels in Riyadh”

Details

Type

Article

Created At

23 Jan 2023