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233409

Assessment of the Integration between Travel Agencies and Hotels: A Case Study on Sharm El Sheikh

Article

Last updated: 05 Jan 2025

Subjects

-

Tags

Hospitality and tourism operations
Information technology and tourism
Tourism marketing
Tourist behavior research

Abstract

Economic integration with various distribution channels has been a major element in marketing strategies, particularly in the tourism and hospitality industries. The current trends of disintermediation and/or the introduction of new intermediaries were investigated in five-star hotels in Sharm El-Sheikh, Egypt through a retrospective analysis of room booking records referred by different distribution channels. In a total of 233 channels, the mean referred bookings were highest by other hotels (n=6) during the non-peak period in March (87.67 [62.02]) and by online referrals and tour operators during the peak season in August (168.56 [120.55] and 124.6 [98.11], respectively). Travel agencies reported the lowest mean of referred bookings across the whole study period, indicating their gradual disintermediation. No difference was noted in the referral patterns between horizontally- or vertically-integrated channels. Despite the current tendency towards increased bookings from tour operators and online channels, the integration with online booking services should be primarily emphasized in the hospitality settings.

DOI

10.21608/ejth.2019.233409

Keywords

horizontal integration, vertical integration, hotels' booking, Travel Agencies

Authors

First Name

Thowayeb

Last Name

Soliman

MiddleName

Hassan

Affiliation

Hotel Management, Faculty of Tourism and Hotel Management, Helwan University, Egypt

Email

-

City

Cairo

Orcid

-

First Name

Mahinor

Last Name

Fouad

MiddleName

Ahmed

Affiliation

Hotel Management, Faculty of Tourism and Hotel Management, Helwan University, Egypt

Email

-

City

Cairo

Orcid

-

Volume

26

Article Issue

1

Related Issue

33482

Issue Date

2019-06-01

Receive Date

2022-04-26

Publish Date

2019-06-01

Page Start

1

Page End

18

Print ISSN

1997-163X

Online ISSN

1998-3301

Link

https://ejth.journals.ekb.eg/article_233409.html

Detail API

https://ejth.journals.ekb.eg/service?article_code=233409

Order

233,409

Type

Original Article

Type Code

2,339

Publication Type

Journal

Publication Title

Egyptian Journal of Tourism and Hospitality

Publication Link

https://ejth.journals.ekb.eg/

MainTitle

Assessment of the Integration between Travel Agencies and Hotels: A Case Study on Sharm El Sheikh

Details

Type

Article

Created At

23 Jan 2023