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277219

Toward a cashless economy: Exploring Drivers of Mobile Wallets Adoption from Consumers’ and Service Providers’ Perspectives

Article

Last updated: 28 Dec 2024

Subjects

-

Tags

Management
Marketing

Abstract

With the global trend of governments transforming their economies into cashless societies, and citizens of several countries actively resist this transformation and prefer cash transactions, especially in developing countries. There has been a need for understanding which drivers would motivate consumers to adopt cashless payments through mobile wallets. To achieve this research objective, the researchers employ qualitative methodology. Thirty interviews with consumers and six interviews with managers representing the main service providers in Egypt were conducted. Convenience and judgmental sampling plans were used respectively. Our findings revealed that there is a promising future for mobile wallets adoption. Factors that affect adoption behavior of mobile wallets in Egypt were grouped into three categories as follows: (1) Technical related factors which includes: perceived ease of use, perceived usefulness, and perceived security, (2) Social factors which includes: social influence and (3) Context related factors which includes: facilitating conditions and perceived regulatory support. Our study revealed a new driver named “regulatory support". These findings are important to formulate strategies and tactics that can better encourage consumers towards the adoption of mobile wallets.

DOI

10.21608/ajccr.2022.277219

Keywords

Cashless Society, Mobile Wallets, Adoption Intention, Social Influence, Governmental support

Authors

First Name

Mohamed

Last Name

Elgazouly

MiddleName

Yehia

Affiliation

Bank Du Caire, Egypt

Email

mohamedyehiaelgazouly@gmail.com

City

Giza - Haram

Orcid

-

First Name

Gamal

Last Name

AbdelAziz

MiddleName

Sayed

Affiliation

Faculty of Commerce, Cairo University, Giza, Egypt

Email

-

City

-

Orcid

-

First Name

Doaa

Last Name

Abdelgawad

MiddleName

Fathy

Affiliation

Faculty of Commerce, Cairo University, Giza, Egypt

Email

-

City

-

Orcid

-

Volume

2

Article Issue

3

Related Issue

38522

Issue Date

2022-12-01

Receive Date

2022-09-10

Publish Date

2022-12-01

Page Start

75

Page End

98

Print ISSN

2805-248X

Online ISSN

2805-2498

Link

https://ajccr.journals.ekb.eg/article_277219.html

Detail API

https://ajccr.journals.ekb.eg/service?article_code=277219

Order

4

Type

Original Article

Type Code

2,025

Publication Type

Journal

Publication Title

The Academic Journal of Contemporary Commercial Research

Publication Link

https://ajccr.journals.ekb.eg/

MainTitle

Toward a cashless economy: Exploring Drivers of Mobile Wallets Adoption from Consumers’ and Service Providers’ Perspectives

Details

Type

Article

Created At

23 Jan 2023