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223048

Internal Customers’ Perception of the Relationship between CSR & their Commitment and Turnover Intention

Article

Last updated: 28 Dec 2024

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Tags

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Abstract

This study aims to identify the impact of internal customer's (i.e employees) corporate social responsibility (CSR) perception on their affective commitment and turnover intention and the moderating effect of self-concept on these relationships. The study is applied on bank employees in Egypt. A quantitative study where 199 valid survey-based questionnaires were collected was adopted for this study. The questionnaires were collected through non-probability sampling from bank employees on social networking sites. The study reveals that internal customer's CSR perception impacts their affective commitment and turnover intentions. Philanthropic CSR has the highest positive significant impact on affective commitment while Legal CSR has the highest negative significant impact on turnover intentions. Moreover, affective commitment had a negative significant effect on turnover intentions. Finally, self-concept did not show a significant moderating effect on the relationship between CSR and affective commitment and turnover intentions.

DOI

10.21608/ajccr.2022.223048

Keywords

Corporate Social Responsibility, CSR Perception, affective commitment, Turnover Intention, self-concept

Authors

First Name

Eman

Last Name

El-Hatw

MiddleName

Mohamed Khaled

Affiliation

Faculty of Commerce, Cairo University, Giza, Egypt

Email

eman.mohamed.khaled@foc.cu.edu.eg

City

-

Orcid

0000-0003-0554-3031

First Name

Gamal

Last Name

Sayed Abdel Aziz

MiddleName

-

Affiliation

Faculty of Commerce, Cairo University, Giza, Egypt

Email

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City

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Orcid

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Volume

2

Article Issue

1

Related Issue

31888

Issue Date

2022-03-01

Receive Date

2022-03-05

Publish Date

2022-03-01

Page Start

35

Page End

54

Print ISSN

2805-248X

Online ISSN

2805-2498

Link

https://ajccr.journals.ekb.eg/article_223048.html

Detail API

https://ajccr.journals.ekb.eg/service?article_code=223048

Order

3

Type

Original Article

Type Code

2,025

Publication Type

Journal

Publication Title

The Academic Journal of Contemporary Commercial Research

Publication Link

https://ajccr.journals.ekb.eg/

MainTitle

Internal Customers’ Perception of the Relationship between CSR & their Commitment and Turnover Intention

Details

Type

Article

Created At

23 Jan 2023