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211512

The relationship between logistics performance and customer loyalty in manufacturing companies using (3PLs) services in Egypt

Article

Last updated: 28 Dec 2024

Subjects

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Tags

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Abstract

Nowadays, the third-party logistics providers (3PLs) has become an important issue in facilitating and moving business internally and externally. Thus, this study aims to examine the association between logistics performance and customer loyalty of third-party logistics providers (3PLs) from their manufacturing customers' perspectives. This study proposes a model which examines the relationship between the logistics performance index (LPI) and both customer satisfaction and customer loyalty from one side and the relationship between organizational logistics performance (OLP) and both customer satisfaction and customer loyalty from the other side. The results support that both the logistics performance index and organizational logistics performance index have a positive impact on both customer satisfaction and customer loyalty. In addition to supporting 3PLs to measure their logistics performance from their manufacturing customers' perspective and providing insights on how to retain their customers in general and manufacturing companies in specific.

DOI

10.21608/ajccr.2021.211512

Keywords

Logistics Performance Index (LPI), Organizational Logistics Performance (OLP), Customer Satisfaction (CS), Customer Loyalty (CL), Third-party logistics providers (3PLs)

Authors

First Name

Tarek

Last Name

Ismail

MiddleName

Mohamed

Affiliation

Supply Chain Consultant

Email

tarekconsultant@yahoo.com

City

Cairo

Orcid

-

First Name

Amira Fouad Ahmed

Last Name

Mahran

MiddleName

-

Affiliation

Professor of Marketing, Faculty of Commerce, Cairo University, Giza, Egypt

Email

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City

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Orcid

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Volume

1

Article Issue

1

Related Issue

29746

Issue Date

2021-12-01

Receive Date

2021-12-29

Publish Date

2021-12-01

Page Start

38

Page End

74

Print ISSN

2805-248X

Online ISSN

2805-2498

Link

https://ajccr.journals.ekb.eg/article_211512.html

Detail API

https://ajccr.journals.ekb.eg/service?article_code=211512

Order

3

Type

Original Article

Type Code

2,025

Publication Type

Journal

Publication Title

The Academic Journal of Contemporary Commercial Research

Publication Link

https://ajccr.journals.ekb.eg/

MainTitle

The relationship between logistics performance and customer loyalty in manufacturing companies using (3PLs) services in Egypt

Details

Type

Article

Created At

23 Jan 2023