The correctness of the argument and the beauty of its style may gain some approval and some acceptance, but it cannot lead to persuasion. Just like the authority of the speaker may achieve some kind of compliance but not a persuasion. And between the efficacy and beauty from one side, and the truth and fact from another side lies vast distances and differences between the truth and fallacy.Because fallacy is deluding the truth and reality, and the efficacy and beauty is a mastered skill related to professionalism and skillfulness . And comes the in-text citation in the eristic speech (fallacy speech) as a method for complying the receiver because of the authority of the narrator of the cited text and also the authority of the text itself by which it achieves a kind of acceptance in itself and the confusion in the relation between the two contexts, and also trying to utilize the aesthetic impact of the text. This research seeks to demonstrate the aspects of fallacy and its methods, besides the techniques of working in the linguistic communication.