The study aims to identify the reality of scientific journals in the field of media, by studying the Attitudes carried by the academic elites towards the mechanisms, methods and methods of evaluation used in studies published in the scientific journals. This is done by: • Standing on the criteria for evaluating media research published in journals and periodicals with a strong influence factor, from the point of view of the academic elite. And to know the extent to which these scientific journals adhere to the ethics of scientific research. This study belongs to the descriptive studies using the survey method, and a sample of 150 specialists from the PhD holders in humanitarian studies from the UAE, Egypt and Sudan was conducted during the academic year 2017-2018. The study concluded that 70% of the research community believes that the quality of the studies published in the scientific journals is consistent with the societal reality and that 66.7% of the research community believes that the published studies are subject to scientific evaluation and analysis. 76% of the research community strongly agree, and agree that the complimentary nature of scientific publication is the common method in periodicals. The study confirmed the existence of a moderate intermediate relationship between the reality of the scientific publication of the media in the scientific journals and the commitment of scientific journals to the ethics of the profession and scientific research from the point of view of the academic elite. The study also confirmed the existence of a strong relationship between the adoption of the academic elite to publish in scientific journals with a strong impact factor and the subject of media research to the criteria of scientific evaluation and codified. The study recommended the need to review the policies of editing periodicals and scientific journals, and work to update in line with the foundations and standards of scientific world, with interest in the sites of patrols on the Internet, so that the patrol site independent and sophisticated processions.