The aim of the study is to activate the role of the new media in upgrading the Saudi universities to be classified as highly ranked universities in the world, using the analytical descriptive method and the questionnaire as a data collection tool and applying it to Imam Abdul Rahman bin Faisal University as a model, to be Among the international universities,
As a result of the new media and the information and communication revolution , and In light of increasing role of media and knowledge in building the global knowledge economy, the world has a great change in recent years ,and universities have played a major role in the building and development of countries. The new media has an important role for university researchers and academics to know about universities, thus enhancing their international reputation and helping them to improve the global rankings of universities.
With the help of globalization and internationalization, the new media opened an open space for universities to international universities and the international competition to provide comprehensive quality education services increased. And this led to a real Worldwide impact on the demand for these universities.
And confirmation for the role of officials of Saudi universities to improve their ranking in the world-class universities, through ; improving the quality of scientific production , increasing its spending, Increasing the reputation of Saudi universities, openness and orientation towards contributing to the global knowledge content, and increasing the international mobility of faculty members and students .
All these have the greatest impact on the entry of 8 Saudi universities in universities ranked globally in January 2019 in QS Rankings).