The aim of this study is to analyse the presentation of images about Saudi culture in children's curriculum books. It shows the image types in the first year reading book and how they represent and illustrate family members' roles within the Saudi family. The researcher focused on one theme in a reading book–My Family–because of its importance and her personal interest. Semiotics analysis, which is considering qualitative data analysis, was selected as the appropriate method to answer the research questions posed. The researcher decided to use the qualitative method rather than quantitative, which is often used for this kind of study to analyse the data more in depth as Greener (2011) mentioned. For this study the findings have shown that the images from the family theme illustrate the Saudi stereotypes of all the family members– women as housewives and men in educated or economic roles.