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182940

Executive Mission of Cultural Hand Crafts in Upper Egypt: Advertising and Promotion

Article

Last updated: 28 Dec 2024

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Tags

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Abstract

The Paper aims at determining the role of the media in highlighting the role of artisan artist and presenting his issues by presenting his works. Also to discuss the role of the media in helping the taste of research, knowledge and visual culture and the role of the media in increasing the popularity and mass density which is one of the most important elements of the success of the exhibitions and the necessity of accompanying the exhibitions. The Research recommended the establishment of media programs based on a series of steps to promote and publicize the products. The media plans include artistic art issues and the need to increase media coverage programs in exhibitions, salons and trade fairs. U r t seminars need to choose the optimal means for advertising and product advertising and requirements and to develop the mechanisms for the design of advertisement according to the promotional mix, which is one of the components of the marketing mix.

DOI

10.21608/ijmsbe.2020.182940

Keywords

Hand Crafts-Seminars, Media, Communication- Culture

Authors

First Name

Badawi

Last Name

Ismail

MiddleName

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Affiliation

Professor, Faculty of Archaeology, Luxor University, Luxor, Egypt

Email

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City

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Orcid

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Volume

3

Article Issue

2

Related Issue

26411

Issue Date

2020-12-01

Receive Date

2021-07-09

Publish Date

2020-12-01

Page Start

24

Page End

55

Print ISSN

2735-5438

Online ISSN

2735-5446

Link

https://ijmsbe.journals.ekb.eg/article_182940.html

Detail API

https://ijmsbe.journals.ekb.eg/service?article_code=182940

Order

182,940

Type

Original Article

Type Code

1,998

Publication Type

Journal

Publication Title

International Journal of Multidisciplinary Studies on Management, Business, and Economy

Publication Link

https://ijmsbe.journals.ekb.eg/

MainTitle

Executive Mission of Cultural Hand Crafts in Upper Egypt: Advertising and Promotion

Details

Type

Article

Created At

23 Jan 2023