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182921

THE PROBLEM OF COMMUNICATION OF THE SIGN AND THE SYMBOL IN THE DESIGN OF THE BRAND IN SOCIETY (ANALYTICAL STUDY)

Article

Last updated: 28 Dec 2024

Subjects

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Tags

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Abstract

The sign contains two ideas, one of which is the representative and the other idea of what is represented. The problem of research has been determined in the study of these problems, which has taken place today, world, and in light of the huge number of industrial and commercial products in all their forms and origins. The sign has gained an effective role in distinguishing between these products, and it is mandatory upon these companies and institutions to protect their brand and educate the consumer about the differences between the original and the copy. In addition, because this process has become the language of manipulation of words, letters or colours. The reasons for the study are change in form or label- Change in some characters of the sign while retaining the shape of the original sign. Search results are Most imitation operations focus on the visual aspect where the imitator imitates the sign based on the same structure and construction in terms of shapes, colours and internal symbols with the original sign. The imitator changes the characters, arranges them, or adds letters to the imitation tag so as not to change the pronunciation of the original tag.

DOI

10.21608/ijmsbe.2019.182921

Keywords

communication, Sign, Symbol, Design Brand

Authors

First Name

Sattar

Last Name

Hammadi Ali AL-JUBBORI

MiddleName

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Affiliation

Faculty of Architecture & Design, Middle East University, Jordan

Email

sattaraljboory@yahoo.com

City

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Orcid

-

Volume

2

Article Issue

1

Related Issue

26407

Issue Date

2019-06-01

Receive Date

2021-07-09

Publish Date

2019-06-01

Page Start

8

Page End

17

Print ISSN

2735-5438

Online ISSN

2735-5446

Link

https://ijmsbe.journals.ekb.eg/article_182921.html

Detail API

https://ijmsbe.journals.ekb.eg/service?article_code=182921

Order

182,921

Type

Original Article

Type Code

1,998

Publication Type

Journal

Publication Title

International Journal of Multidisciplinary Studies on Management, Business, and Economy

Publication Link

https://ijmsbe.journals.ekb.eg/

MainTitle

THE PROBLEM OF COMMUNICATION OF THE SIGN AND THE SYMBOL IN THE DESIGN OF THE BRAND IN SOCIETY (ANALYTICAL STUDY)

Details

Type

Article

Created At

23 Jan 2023