182900

A strategy for marketing cultural heritage as an entry point to achieve sustainable human development for the advancement of the Egyptian economy

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Last updated: 05 Jan 2025

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Abstract

Our nation possesses a cultural heritage spanning thousands of years, representing an intertwining and interwoven mixture of thought, culture and creativity that reflects the collective unconscious of the nation characterized by diversity and richness within the framework of the organic unity of society that gives it its distinct privacy and cultural uniqueness. Its vitality and presentation, in the past and present, and the cultural heritage is linked to the religious, aesthetic, creative, intellectual, philosophical, historical and social context of the nation. After the end of the cultural Cold War and the domination of the unipolar culture, and in light of the challenges of cultural globalization, the nation must free itself from dependency in order to have the freedom to establish its own philosophy stemming from the ground of its cultural specificity, and to create its own vision to achieve its civilizational mission of building the earth according to its global vision and the pillars Its identity, distinct from other nations, which was creatively expressed in the form of its material and intangible cultural heritage, and made cultural heritage a starting point for contemporary through criticism, analysis, judgment and selection in proportion to it

DOI

10.21608/ijmsbe.2018.182900

Keywords

Strategy, marketing, Cultural heritage, Sustainable Development, Egyptian Economy

Authors

First Name

Ansar

Last Name

Muhammad Awad Allah RIFAI

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Affiliation

Fundamentals of Art Education, Faculty of Art Education, Helwan University, Egypt.

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Volume

1

Article Issue

1

Related Issue

26405

Issue Date

2018-06-01

Receive Date

2021-07-09

Publish Date

2018-06-01

Page Start

7

Page End

8

Print ISSN

2735-5438

Online ISSN

2735-5446

Link

https://ijmsbe.journals.ekb.eg/article_182900.html

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https://ijmsbe.journals.ekb.eg/service?article_code=182900

Order

182,900

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Original Article

Type Code

1,998

Publication Type

Journal

Publication Title

International Journal of Multidisciplinary Studies on Management, Business, and Economy

Publication Link

https://ijmsbe.journals.ekb.eg/

MainTitle

A strategy for marketing cultural heritage as an entry point to achieve sustainable human development for the advancement of the Egyptian economy

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Article

Created At

23 Jan 2023