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266021

The effect of using the MOHO program on the aesthetics of the image in animation advertisements

Article

Last updated: 28 Dec 2024

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Tags

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Abstract

The cartoon character is an integral part of the graphic art as a 
whole because it expresses the culture of society and conveys all 
the standards and rhythm of the life of this society because of its 
formative dimension that affects the recipient.
Animation contributes to the formation of stories embodied by 
characters, whether they are humans, animals, or plants.
Technology is one of the factors that helped in the development of 
animation advertisements, as it succeeded in integrating societal 
identity and modernity in the field of animation, which in turn was 
reflected in the design. A coherent structural framework that 
achieves the conditions of identity and modernity through 
organized aesthetic and scientific artistic foundations.
Among the technological programs used in animation 
advertisements;
-Toon Boom
-MOHO . Program

DOI

10.21608/ijcihe.2022.266021

Keywords

Animation, cartoon character, technology

Authors

First Name

Rehab

Last Name

Abdelmohsen Hassan

MiddleName

-

Affiliation

Master's Researcher - Graphic Department, Fine Arts-Luxor University

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City

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Orcid

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Volume

5

Article Issue

2

Related Issue

37256

Issue Date

2022-12-01

Receive Date

2022-10-18

Publish Date

2022-12-01

Page Start

1

Page End

19

Print ISSN

2735-4385

Online ISSN

2735-4393

Link

https://ijcihe.journals.ekb.eg/article_266021.html

Detail API

https://ijcihe.journals.ekb.eg/service?article_code=266021

Order

266,021

Type

Original Article

Type Code

1,997

Publication Type

Journal

Publication Title

International Journal of Creativity and Innovation in Humanities and Education

Publication Link

https://ijcihe.journals.ekb.eg/

MainTitle

The effect of using the MOHO program on the aesthetics of the image in animation advertisements

Details

Type

Article

Created At

23 Jan 2023