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187031

The role of museum marketing in economic and scientific development and general tourism

Article

Last updated: 05 Jan 2025

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Abstract

The research is based on the premise of museums investing in marketing cultures and transforming the economic aspect within investment projects for tourism and developing work on media and marketing programs . This is why the researcher worked on tracking experiences that worked to develop the idea of marketing for museums through mechanisms to attract more visitors and interact with the methods of presentation that are renewed and published books and more promotional elements such as advertisements, public relations and direct marketing of models of used exhibits in the mechanisms and methods of printing or making gypsum molds, which is a model that simulates the original and aims to reach markets and groups of people who are interested in collecting reproduced models or visitors in a manner that is an influential motive in promoting the museum and increasing the number of visitors and its investors. In the theoretical framework, the researcher divided the research into two topics, namely (the museum between the cultural aspect and economic data) and topic two (the museum and shopping mechanisms) in chapter three , the researcher presented the experiences of international museums in marketing, whether it is electronic, promotion in newspapers and advertisements, or making copies of the original models. In chapter four, the researcher presented the results and conclusions, including the diversification of marketing methods for museums, which contribute to strengthening the economic aspect through the revenues collected from entry fees and incentives to establish small projects, including the manufacture of gypsum models or works reproduced from the original models.

DOI

10.21608/ijecth.2021.187031

Keywords

museum marketing, Economic, Scientific, Development

Authors

First Name

Waad

Last Name

A. Mahmoud

MiddleName

-

Affiliation

Iraq Natural History Research Center and Museum

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Orcid

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Volume

4

Article Issue

1

Related Issue

26952

Issue Date

2021-06-01

Receive Date

2021-08-03

Publish Date

2021-06-01

Page Start

72

Page End

94

Print ISSN

2735-5454

Online ISSN

2735-5462

Link

https://ijecth.journals.ekb.eg/article_187031.html

Detail API

https://ijecth.journals.ekb.eg/service?article_code=187031

Order

187,031

Type

Original Article

Type Code

1,996

Publication Type

Journal

Publication Title

International Journal of Eco-Cultural Tourism, Hospitality Planning and Development

Publication Link

https://ijecth.journals.ekb.eg/

MainTitle

The role of museum marketing in economic and scientific development and general tourism

Details

Type

Article

Created At

23 Jan 2023