The competitiveness indicators of the tourism sector have been of great importance to international institutions for the role played by this sector in the economy. The appearance of architectural intelligence and information technology and communications has also led to increased competition in tourism projects. Here is the problem of research, heritage buildings suffered a lot of low competitiveness, since it does not rely on the smart system, and overlapping the competencies of the various ministries and lack of coordination among them, which adversely affected the competitiveness of tourism associated with buildings Heritage. As a result, the research aims to develop mechanisms to gain a competitive advantage by introducing intelligence as a tool that increases the competitiveness of heritage buildings The research is based on a common strategy between the descriptive approach and the analytical approach to the case study and the evaluation of the experience of introducing the characteristics of architectural intelligence as a competitive advantage to improve the efficiency of the heritage buildings, which is reflected in the visitors experience and the rate of visit to the heritage building.