Hospitality services are thriving in almost any locality these days. This mainly driven by both business and leisure visits in different areas. When it comes to hospitality service providers, hotels and other lodging businesses are definitely on the front line. From a customer perspective, the quality of service is naturally one of the most important factors that will determine the popularity and sustainability of the hotel business. However, from a marketing perspective, before customer service comes a clear branding. This is where a good hotel signage comes in. if a hectic world of travelling; the essence of this signage can be easily overlooked. However, the power of good signage actually has an impact of the subconscious of existing and potential customers. It is not surprising, however, how signs can be easily taken for granted. Even business owners are guilty of this. When starting out with a business, the first few things considered are location, design, concepts, among others. The signage is often a decision left for another division. Therefore, there is need for developing signage by using long persistent pigments technology LPPs.