The study aimed to develop a proposed conception for e-marketing in popular arts blogs in the light of the sustainable development goals in the Arab Republic of Egypt. The two researchers used the descriptive approach. The study sample included: Specialists in the fields of information and communication technology, electronic marketing, media, advertising, web design, digital content industry, sports management, and kinetic expression, the Marketing Department of the Ministry of Culture in the Arab Republic of Egypt, responsible for folk arts of the General Authority for Cultural Palaces of the Egyptian Ministry of Culture and Youth Welfare in the 60 Egyptian universities One of the most important results that have been reached in the development of the proposed concept for e-marketing in blogs for folk arts, defining the components, objectives, and content of the blog and the technical standards necessary for its establishment.