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179929

REHABILITATING THE HERITAGE OF THE MEDITERRANEAN COAST, COMBINING ORIGINALITY AND CONTEMPORARY

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Last updated: 28 Dec 2024

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Abstract

The various cognitive processes are rooted through the interaction of the individual towards the information coming to him from
the surrounding environment with the cognitive balance and experiences that result in the actual experiential perception of his
previous scaffolding processes. This stimulates mental support processes by creating implicit links between concepts and symbols
and extrapolating from the meaning of what they narrated. This contributes to enhancing embodied cognition in the design of the
corporate identity, and drives the impulses to mental persuasion, and then Multi-sensory experience, stimulating the unconscious
response of the recipient. Hence, the research problem is summarized in how to employ mental support to discover the relationship
between metaphorical concepts and the meaning to be communicated to enrich design. This study aims to revive the cultural and
artistic heritage through conceptual knowledge, and to support it by developing, modifying and consciously borrowing from
different cultures with a new perspective. This achieves knowledge exchange, and reflects positively on the upgrading of the Glocal
market value of the corporate identity in the global local markets. The research follows the descriptive analytical approach by
presenting some modern graphic techniques based on mental support to enhance the sensory experience in design. One of the most
important results is to shed light on the effectiveness of the supportive mind in enriching meanings and values and upgrading them
to inspire new concepts, and this study concludes the importance of setting standards on scientific grounds by employing sensory
features in design elements such as symbols, decorative patterns, textures and others in a tight artistic consistency to benefit from
the influence of the mind Supporter in discovering the content of the advertising idea and deepening its mental image in the
memory.


DOI

10.21608/ijmshr.2019.179929

Keywords

Embodied Cognition, The Scaffolded Mind, Exaptation, Conceptual Knowledge, Multi-Sensory Experience, Global markets

Authors

First Name

Nada Hossam El Din Mohamed

Last Name

KAMEL

MiddleName

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Affiliation

Department of Decoration, Faculty of Art and Design, Pharos University, Egypt

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Volume

2

Article Issue

1

Related Issue

25861

Issue Date

2019-06-01

Receive Date

2021-06-26

Publish Date

2019-06-01

Page Start

9

Page End

17

Print ISSN

2785-9614

Online ISSN

2785-9622

Link

https://ijmshr.journals.ekb.eg/article_179929.html

Detail API

https://ijmshr.journals.ekb.eg/service?article_code=179929

Order

179,929

Type

Original Article

Type Code

1,960

Publication Type

Journal

Publication Title

International Journal of Multidisciplinary Studies in Heritage Research

Publication Link

https://ijmshr.journals.ekb.eg/

MainTitle

REHABILITATING THE HERITAGE OF THE MEDITERRANEAN COAST, COMBINING ORIGINALITY AND CONTEMPORARY

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Article

Created At

23 Jan 2023