Fashion is the second most polluting industry after the oil industry while much of material waste comes from consumers; the preconsumer production chain is a significant contributor. On average, 15% of fabric is discarded on factory floors during cutting, assembly and quality-checking stages. This may sound negligible, but with nearly 400 billion square meters of fabric being produced per year a culture of excess and wastefulness, that devalues fashion garments without conscious consideration of the raw material, production or design value, is impacting the potential for more sustainable consumer practices.