Beta
187017

The effect of children's cartoons in the motion advertisement on product marketing

Article

Last updated: 28 Dec 2024

Subjects

-

Tags

-

Abstract

The effect of children's cartoons in the motion advertisement on product marketing The research deals with animated cartoons for children in motion advertising and explains the concept of marketing and its connection with optimal ways to satisfy the needs and desires in a competitive and profitable manner with the successful marketing management to make appropriate efforts to achieve an exchange of its products with prospective markets. The research also shows the difference between common confusion between marketing and advertising, as they are seen as two sides of the same coin, although there are some points of agreement or similarity between them, but this does not negate the existence of points of difference as well. It explains what marketing is not propaganda, and how propaganda cannot perform the role of marketing, as it exposes research to marketing tools, to achieve marketing goals. The most important contributions to modern marketing and helping companies to see the importance of changing perceptions from product focus to market and customer focus. The research presents models of animated cartoons for children as it is the thing that attracts their attention in anything, whether on clothes, bags, food products, or advertisements on television or on social media, especially if they are known to them. Where the use of the target cartoon characters known to them in advertisements, especially healthy food advertisements, it will be profitable for the production of the company and also beneficial to the child.

DOI

10.21608/ijdfs.2021.187017

Keywords

children's cartoons, motion advertisement, product marketing

Authors

First Name

Nada

Last Name

Islam Hafez Abed Rabbo

MiddleName

-

Affiliation

MA - Printed Designs, Specialization (Graphic Design and Communication) - Faculty of Fine Arts - Alexandria University

Email

-

City

-

Orcid

-

Volume

4

Article Issue

1

Related Issue

26950

Issue Date

2021-06-01

Receive Date

2021-08-02

Publish Date

2021-06-01

Page Start

265

Page End

284

Print ISSN

2735-5357

Online ISSN

2735-5365

Link

https://ijdfs.journals.ekb.eg/article_187017.html

Detail API

https://ijdfs.journals.ekb.eg/service?article_code=187017

Order

187,017

Type

Original Article

Type Code

1,959

Publication Type

Journal

Publication Title

International Journal of Design and Fashion Studies

Publication Link

https://ijdfs.journals.ekb.eg/

MainTitle

The effect of children's cartoons in the motion advertisement on product marketing

Details

Type

Article

Created At

23 Jan 2023