The study aimed to estimate marketing margins at the level of the producer
and the wholesale and retail of the apple harvest in the popularity of the AL
JABAL AL AKHDAR in Libya, the study found that the marketing routes. of the
apple crop from the producer to the consumer through the merchant and producers
of the commodity (the product is passed on to the wholesaler and retailer, then
consumer). The study adopted on the questionnaire form to estimate the cost of
apple marketing during the agricultural season 2005-2006, after the division of the
sample society into four study groups (possession). The marketing cost have been
estimated in the first category, second, third and fourth and the total study sample
of about 205, 293, 236, 117, 204, dinar respectively, while for marketing cost
incurred by the wholesaler was difficult to estimate.
The average cost of marketing apples by the retailer, was estimated at
110.33 dinar per ton and was paid by him. The marketing differences between
wholesaler and farmers were found to be at 0.200 dinars/kg in the total study
sample, and between the retailer and farmer of about 1.24 dinar/kg in the total
study sample, and the marketing differences between the retail dealer and
wholesaler has reached in the total study sample of about 0.97 dinar per kilogram,
while the share of each the farmer and the wholesaler and retailer were about 30%,
20%, 58% from the average total sample .