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THE INFLUENCE OF ARCHITECTURAL ELEMENTS OF FOOD COURTS ON USERS VISITING BEHAVIOR: A QUESTIONNAIRE SURVEY

Article

Last updated: 05 Jan 2025

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Tags

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Abstract

Food courts are an architectural element inherent to contemporary malls. Extensively, food environment studied, in terms of psychological, cognitive and marketing. The architectural elements of food courts (AEOFC) require further studies. a field study conducted to determine the subjective evaluation of (AEOFC) from users' perspective, the study occurred in 6 food courts with diverse areas located in various commercial centers area, ranging from 25000 m2 to 276000 m2 located in Cairo, Egypt. Based on a questionnaire distributed to 224 users, the relationship between (AEOFC) and visiting behaviors (VB), whether revisiting (RV) or staying long (SL), were verified by the Spearman test. The most important (AEOFC) that engage visitors are studied by linear regression. The proposed conceptual framework was validated by Structure Equation Model (SEM). Pearson Chi-Square test utilized to measure the study variables. The results indicate that; the décor mood and the food courts' illumination have statically significant predictors for a (RV). As for the (SL) in the food court, the décor mood is also the most important followed by illumination and colors. The results illustrated a similarity between the subjective evaluations of the statistical sample groups (gender, age, type of visit and visit period). The findings illustrate that; Visit day (VD) either weekday or weekends has a correlation with finishes evaluation (FE), décor evaluation (DE). Besides, visiting time (VT) morning or evening has a correlation with the evaluation of illumination. Strong relationship between (FE), (DE) and the visit time (VT). Eventually, the visit time (VT) has a strong relationship with (RV) (SL).

Keywords

food court architectural elements, Subjective Evaluation, visiting behavior

Authors

First Name

EMAD

Last Name

H. RABBOH

MiddleName

-

Affiliation

Canadian International College (CIC)-Cairo. Egypt.

Email

emadeldin_hamdy@cic-cairo.com

City

Cairo

Orcid

-

Volume

60

Article Issue

1

Related Issue

25822

Issue Date

2021-06-01

Receive Date

2019-11-21

Publish Date

2021-06-01

Page Start

16

Page End

9

Print ISSN

1110-1253

Online ISSN

2735-5500

Link

https://egsen.journals.ekb.eg/article_178767.html

Detail API

https://egsen.journals.ekb.eg/service?article_code=178767

Order

2

Type

Scientific and technological

Type Code

1,881

Publication Type

Journal

Publication Title

Journal of the Egyptian Society of Engineers

Publication Link

https://egsen.journals.ekb.eg/

MainTitle

THE INFLUENCE OF ARCHITECTURAL ELEMENTS OF FOOD COURTS ON USERS VISITING BEHAVIOR: A QUESTIONNAIRE SURVEY

Details

Type

Article

Created At

23 Jan 2023