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240616

Mediating the Role of Social Innovation in the Relationship between Corporate Social Responsibility and Sustainable Corporate Reputation "An Empirical Study on Customers of Privat

Article

Last updated: 05 Jan 2025

Subjects

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Tags

مجالات العلوم التجارية وهى فروع الإدارة والمحاسبة والاقتصاد والعلوم السياسية والإحصاء التطبيقي والتأمين

Abstract

This study aims to examine the effect of corporate social responsibility on sustainable corporate reputation for private universities in Egypt via social innovation. A sample of 480 students was selected from a population that includes 54000 students of four private universities, with a response rate of the sample members was 80%. The SPSS statistical program was used to enter statistical data. The results of the statistical analysis showed that there is a significant effect of corporate social responsibility on both social innovation and sustainable corporate reputation, as well as the presence of an effect of social innovation on sustainable corporate reputation. The results of the statistical analysis also showed that social innovation mediates the relationship between corporate social responsibility and sustainable corporate reputation. Finally, the study showed that there were no significant differences in the perceptions of students of the study variables according to the differences of the demographic variables.

DOI

10.21608/alat.2021.240616

Authors

First Name

عبد العزيز

Last Name

علي حسن

MiddleName

-

Affiliation

کلية التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

دعاء

Last Name

صبري زغلول

MiddleName

-

Affiliation

کلية التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

Volume

45

Article Issue

4

Related Issue

34515

Issue Date

2021-10-01

Receive Date

2021-10-31

Publish Date

2021-10-01

Page Start

53

Page End

91

Print ISSN

1110-2284

Online ISSN

2785-9703

Link

https://alat.journals.ekb.eg/article_240616.html

Detail API

https://alat.journals.ekb.eg/service?article_code=240616

Order

7

Type

المقالة الأصلية

Type Code

1,832

Publication Type

Journal

Publication Title

المجلة المصرية للدراسات التجارية

Publication Link

https://alat.journals.ekb.eg/

MainTitle

Mediating the Role of Social Innovation in the Relationship between Corporate Social Responsibility and Sustainable Corporate Reputation "An Empirical Study on Customers of Private Universities in the Arab Republic of Egypt"

Details

Type

Article

Created At

23 Jan 2023