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239773

The effect of restaurant innovativeness on revisit intention for Mansoura Restaurants Customers

Article

Last updated: 05 Jan 2025

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Tags

مجالات العلوم التجارية وهى فروع الإدارة والمحاسبة والاقتصاد والعلوم السياسية والإحصاء التطبيقي والتأمين

Abstract

   This study aims to investigate the direct effect of restaurant innovativeness on revisit intention for Mansoura restaurants customers. This study follows post positivism philosophy, a deductive approach and quantitative research method. A questionnaire was used to collect data from 394 restaurants customers. Path analysis is employed to test the research hypotheses using Smart PLS 0.3 .The results have confirmed that restaurant innovativeness is positively related to revisit intention.

DOI

10.21608/alat.2021.239773

Keywords

: Restaurant Innovativeness, Revisit intention

Authors

First Name

عبد القادر

Last Name

محمد عبد القادر

MiddleName

-

Affiliation

کلية التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

منى

Last Name

ابراهيم دکروري محمد

MiddleName

-

Affiliation

کلية التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

محمد

Last Name

هاني محمد مصطفى

MiddleName

-

Affiliation

کلية التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

اية

Last Name

ابراهيم المرسي شلبي

MiddleName

-

Affiliation

کلية التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

Volume

45

Article Issue

3

Related Issue

34399

Issue Date

2021-07-01

Receive Date

2021-07-28

Publish Date

2021-07-01

Page Start

1

Page End

25

Print ISSN

1110-2284

Online ISSN

2785-9703

Article File

ALAT_Volume 45_Issue 3_Pages 1-25.pdf

PDF . 632.3kB

Link

https://alat.journals.ekb.eg/article_239773.html

Detail API

https://alat.journals.ekb.eg/service?article_code=239773

Order

9

Type

المقالة الأصلية

Type Code

1,832

Publication Type

Journal

Publication Title

المجلة المصرية للدراسات التجارية

Publication Link

https://alat.journals.ekb.eg/

MainTitle

The effect of restaurant innovativeness on revisit intention for Mansoura Restaurants Customers

Details

Type

Article

Created At

23 Jan 2023