The study aimed to acknowledge the relation between the content of the
advertisement message of the commercial Television and the customer's behavior,
and how does the demographic factors effect on this relation, and it has been tested
over the clients of the consumer goods in the west of Libya during the month of
June and July ٢٠١٥, As the study has included a regular random sample reached
٣٨٤ individuals from each gender, and the most important result of the study was an
existence of positive relation between the content of the advertisement message of
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the commercial Television and the behave of the consumer and the most important
methods of advertising are the direct method then the testifying method , and the
most important advertising element is the address then the popular people, and that
the logic attitude is more important than emotional attitude and there is no effect for
the demographic factors except the factor of the type of the gender which had a
positive effect and is higher for women than from Men , and that the price is
important factor and motivates to buy goods, and the night period and evening is
considered the appropriate period for watching television advertisements, and that
the sample is concerned to watch them to know what are the new goods.