This study is investigate the impact
of relationship between organization
reputation and customer trust, applied to
customers of commercial banks in Egypt.
An analytical model is developed as
a guideline to test the relationship between
organization reputation and customer
trust. A quantitative method with
deductive approach were chosen in this
research. In order to collect primary data,
a questionnaire is designed and data have
been collected from customers of
commercial banks (Banque misr, National
bank of Egypt, Banque du caire, Alex
bank, QNB, CIB, HSBC) in five
Governorate (Cairo, Alexandria, Dakahlia,
Ismailia and Assiout). The SPSS is used to
process the primary data. Sample size is
384, and the valid questionnaires are 296
(77.1% of sample size).
The results of statistical analysis
showed that organization reputation is
positively related to customer trust. Also,
it shows that organization reputation has a
positive effect on customer trust, and there
are no significant differences in the
perception customers in both public and