Abstract: This research aimed to investigate the relationship between sensory marketing dimensions; auditory marketing, tactile marketing, gustative marketing, visual marketing, and olfactory marketing & customer buying behavior, applied to international fast food restaurants customers in Dakahlia Governorate. The findings shows that all sensory marketing dimensions is positively related to customer buying behavior. Also, it shows that only four dimensions of sensory marketing dimensions; auditory marketing, tactile marketing, gustative marketing and visual marketing have a positive effect on customer buying behavior, except olfactory marketing.