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207209

The effect of reviews credibility on customer’s intention to book the hotel (An applied study on hotels customers in Egypt)

Article

Last updated: 05 Jan 2025

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Tags

مجالات العلوم التجارية وهى فروع الإدارة والمحاسبة والاقتصاد والعلوم السياسية والإحصاء التطبيقي والتأمين

Abstract

Abstract The present study aimed at determining the impact ofreviews credibility on perceived usefulness of online reviews which affects an attitude toward hotel. Also, it investigates the relationship betweenan attitude toward hotel and intention to book. The study was applied on hotels customers in Egypt. Data were collected from 443 customers using two methods named, systematic sampling (213) and online survey (230). 400 out of 443 questionnaires were valid. A Path analysis was employed to test the research hypotheses through AMOS version 23 programs. The results showed thatreviews credibility 2 positively affect perceived usefulness of online reviews. Furthermore, there is a significant positive effect of perceived usefulness of online reviews on attitude toward hotel. Finally, an attitude toward hotel positively affects intention t

DOI

10.21608/alat.2018.207209

Keywords

Keywords: (Reviews Credibility, Perceived Usefulness of Online Reviews PU, Attitude toward Hotel, Intention to Book)

Authors

First Name

أحمد

Last Name

يحيي عبيد

MiddleName

-

Affiliation

جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

أحمد

Last Name

محمد السطوحي

MiddleName

-

Affiliation

جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

بسنت

Last Name

السيد محمد مصطفى

MiddleName

-

Affiliation

جامعة المنصورة

Email

-

City

-

Orcid

-

Volume

42

Article Issue

2

Related Issue

29168

Issue Date

2018-04-01

Receive Date

2018-04-01

Publish Date

2018-05-01

Page Start

368

Page End

393

Print ISSN

1110-2284

Online ISSN

2785-9703

Link

https://alat.journals.ekb.eg/article_207209.html

Detail API

https://alat.journals.ekb.eg/service?article_code=207209

Order

12

Type

المقالة الأصلية

Type Code

1,832

Publication Type

Journal

Publication Title

المجلة المصرية للدراسات التجارية

Publication Link

https://alat.journals.ekb.eg/

MainTitle

The effect of reviews credibility on customer’s intention to book the hotel (An applied study on hotels customers in Egypt)

Details

Type

Article

Created At

23 Jan 2023