Beta
ManageSearchChatDiscover
206402

the relationship Between Demarketing and customers, Perception Toward Reducing Water consumption (An applied StudyP)

Article

Last updated: 28 Dec 2024

OverviewSimilar Items

Subjects

-

Tags

مجالات العلوم التجارية وهى فروع الإدارة والمحاسبة والاقتصاد والعلوم السياسية والإحصاء التطبيقي والتأمين

Abstract

Abstract: This study aims to identify the effect of demarketing mix (product, price, place and promotion) on customers' perception toward reducing water consumption in Mansoura. It adopts post positivism philosophy, deductive approach and quantitative method. Data were collected from 390 customers in Mansoura. Path Analysis was employed to test the research hypotheses using Amos 24. The research results revealed that demarketing mix significantly influenced customers' perception toward reducing water consumption

DOI

10.21608/alat.2019.206402

Keywords

Keyword: Demarketing, Product, price, Place, promotion, Customers’ Perception

Authors

First Name

أحمد

Last Name

يحيي عبيد

MiddleName

-

Affiliation

کلية التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

أحمد

Last Name

محمد السطوحي

MiddleName

-

Affiliation

کلية التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

ألاء

Last Name

عبد القادر محمد السيد

MiddleName

-

Affiliation

جامعة الدلتا للعلوم والتکنولوجيا

Email

-

City

-

Orcid

-

Volume

43

Article Issue

3

Related Issue

29044

Issue Date

2019-07-01

Receive Date

2019-08-25

Publish Date

2019-07-01

Page Start

464

Page End

478

Print ISSN

1110-2284

Online ISSN

2785-9703

Article File

ALAT_Volume 43_Issue 3_Pages 464-478.pdf

PDF . 888.4kB

Link

https://alat.journals.ekb.eg/article_206402.html

Detail API

https://alat.journals.ekb.eg/service?article_code=206402

Order

11

Type

المقالة الأصلية

Type Code

1,832

Publication Type

Journal

Publication Title

المجلة المصرية للدراسات التجارية

Publication Link

https://alat.journals.ekb.eg/

MainTitle

the relationship Between Demarketing and customers, Perception Toward Reducing Water consumption (An applied StudyP)

Details

Type

Article

Created At

23 Jan 2023