This paper aims to investigate the role of innovation in achieving competitive advantage among private airlines in Egypt. Data was collected from four private airlines. To gather data; two versions of the surveys were distributed. The first was for airlines' executives and consultants, and the second was for passengers. While 34 valid surveys were collected from the airlines' executives, a total of 310 valid surveys were collected from passengers. The results showed there is a statistically significant relationship between the elements of innovation and competitive advantage in airlines. The study provides the Egyptian government with recommendations on paying more attention to developing the innovation system and embedding its culture in society. Secondly, recommendations directed at top management in airlines include: matching on-board services to today's passengers' interests and adopting features such as online food ordering and pre-ordering meals. Additionally, to adopt technological innovation such as AI-based improvements and the AI-enabled food waste management system.