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182778

تقييم دور المكاتب الخارجية في استعادة الصورة الذهنية للمقصد السياحي المصري خلال الازمات

Article

Last updated: 05 Jan 2025

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Abstract

This study aims to activate the role of the external offices of
the Egyptian General Authority for Tourism Promotion in restoring the mental image of the tourist destination during crises. The current study relies on the descriptive analytical approach through reviewing theoretical studies related to the subject of the study, as well as conducting the field study through the survey method, where two hundred questionnaires were distributed to the employees of the Egyptian General Authority for Tourism Activation and the employees of the Ministry of Tourism in order to identify their orientations and opinions towards dimensions The study, and the data received from the One hundred, six and eighty valid questionnaires from the statistical forms were analyzed using the SPSS Statistical Program for Social Sciences version twenty Four to reach the results of the study. The study found that the external offices of the Tourism Promotion Authority contribute mainly to improving the mental image of Egypt. Based on the extracted results, a set of recommendations was developed, the most prominent of which is the increase in the number of external offices for the Egyptian General Authority for Tourism Promotion.

DOI

10.21608/ijthsx.2021.74349.1003

Keywords

External offices, Mental Image, Egyptian tourist destination, Tourism crises

Authors

First Name

Azza

Last Name

Atteia

MiddleName

Saad Mohamed

Affiliation

October 6 University, Faculty of Tourism and Hotels

Email

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City

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Orcid

-

First Name

Doaa

Last Name

Haza

MiddleName

Samir Mohamed

Affiliation

Masoura University, faculty of Tourism and Hotels

Email

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City

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Orcid

-

First Name

ahmed

Last Name

alasmar

MiddleName

hassan

Affiliation

Masoura University, faculty of Tourism and Hotels

Email

ahalasmar90@gmail.com

City

القاهرة

Orcid

-

Volume

1

Article Issue

1

Related Issue

28285

Issue Date

2021-06-01

Receive Date

2021-04-30

Publish Date

2021-06-01

Page Start

1

Page End

20

Print ISSN

2785-9843

Online ISSN

2785-9851

Link

https://ijthsx.journals.ekb.eg/article_182778.html

Detail API

https://ijthsx.journals.ekb.eg/service?article_code=182778

Order

182,778

Type

Original Article

Type Code

1,806

Publication Type

Journal

Publication Title

The International Journal of Tourism and Hospitality Studies

Publication Link

https://ijthsx.journals.ekb.eg/

MainTitle

تقييم دور المكاتب الخارجية في استعادة الصورة الذهنية للمقصد السياحي المصري خلال الازمات

Details

Type

Article

Created At

23 Jan 2023