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THE IMPACT OF THE IDEOLOGY OF GLOBALIZATION AND THE CULTURE OF CONSUMPTION ON THE MENTALITY OF THE CONTEMPORARY ARTIST IN THE FORMATION OF RELIEF SCULPTURE IN EUROPE AND AMERICA

Article

Last updated: 05 Jan 2025

Subjects

-

Tags

Research in the fields of Visual arts (Painting, Murals, Graphics, Animation and Book Art, Sculpture).

Abstract

The ideology of consumption is a natural product of evolution in the era of globalization and the spread of media in response to the mechanisms and interests of the forces that harness art and science to serve the political and economic forces of the capitalist system, After the end of the Second World War, there was a period at the beginning of breaking down the barriers between art types. culture ", such as what pop art has created in the age of communication and the use of digital systems that brought postmodernist arts closer to humans and eliminated the divides between art and life and changed traditional concepts that artists have been accustomed to throughout the ages, Today, the artist is celebrating the consumerism that has swelled in an era of globalization, capitalism and the spread of consumerism in which knowledge has become the commodity. This has brought about a lot of changes and artistic and intellectual transformations in the visual landscape in the works of prominent sculpture. Art appeals to the language of everyday consumerism and multimedia to reflect the gap between the culture of the elite inherited from previous times to reach the world's dominant consumer culture.

DOI

10.47436/jaars.2022.127064.1076

Keywords

Culture Consumption, Globalization, ideology

Authors

First Name

ola

Last Name

jahin

MiddleName

abdallh

Affiliation

Faculty of Fine Arts - Helwan University

Email

ola_jahin22@hotmail.com

City

القاهرة

Orcid

0000-0001-8387-2354

First Name

Ahmed

Last Name

Abdel Aziz

MiddleName

-

Affiliation

Department of Sculpture - Faculty of Fine Arts - Helwan University

Email

ahmedabdelaziz1950@gamil.com

City

-

Orcid

-

First Name

Ranwa

Last Name

Amin Asem

MiddleName

Ahmed

Affiliation

Department of Sculpture - Faculty of Fine Arts - Helwan University

Email

ranwaassem@gmail.com

City

-

Orcid

-

Volume

3

Article Issue

6

Related Issue

38402

Issue Date

2022-12-01

Receive Date

2022-03-13

Publish Date

2022-12-01

Page Start

298

Page End

314

Print ISSN

2535-1508

Online ISSN

2535-2369

Link

https://jaars.journals.ekb.eg/article_275982.html

Detail API

https://jaars.journals.ekb.eg/service?article_code=275982

Order

275,982

Type

Articles and research extracted from theses

Type Code

1,737

Publication Type

Journal

Publication Title

Journal of Arts & Architecture Research Studies

Publication Link

https://jaars.journals.ekb.eg/

MainTitle

THE IMPACT OF THE IDEOLOGY OF GLOBALIZATION AND THE CULTURE OF CONSUMPTION ON THE MENTALITY OF THE CONTEMPORARY ARTIST IN THE FORMATION OF RELIEF SCULPTURE IN EUROPE AND AMERICA

Details

Type

Article

Created At

23 Jan 2023