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275970

THE EFFECT OF INTERIOR DESIGN ELEMENTS ON CUSTOMER EXPERIENCE IN FASHION RETAIL STORES

Article

Last updated: 23 Jan 2023

OverviewSimilar Items

Subjects

-

Tags

Research in the fields Décor (Interior Architecture and Scenography).

Abstract

Retail stores compete in attracting customers to their retail stores and always develop approaches that aim to provide better shopping experience. Interior design as part of the retail store identity is an essential part of the process in understanding customers' perceptions, needs, and behavior to help interior designers take better decisions when designing a retail store using elements of interior design by making the environment more appealing to customers. These elements include space, circulation, light, and color.  The main objective of the research is to understand the relationship between customer behavior and interior design elements and to identify the most influential elements of interior design on customer experience, and to evaluate the interior design impact on customers. A programmed questionnaire has been conducted on random customers including questions with different measurements. The study results show the significance of the design process and its impact on the retail environment, and prioritizing elements that have the most influence on customers' experience.

DOI

10.47436/jaars.2022.166189.1114

Keywords

retail stores, Customer experience, interior design elements

Authors

First Name

Reem

Last Name

Hesham

MiddleName

-

Affiliation

Decor Department, Faculty of Fine Arts, Helwan University

Email

reemhesham@f-arts.helwan.edu.eg

City

القاهرة

Orcid

-

Volume

3

Article Issue

6

Related Issue

38402

Issue Date

2022-12-01

Receive Date

2022-09-30

Publish Date

2022-12-01

Page Start

131

Page End

148

Print ISSN

2535-1508

Online ISSN

2535-2369

Article File

JAARS_Volume 3_Issue 6_Pages 131-148.pdf

PDF . 1.6MB

Link

https://jaars.journals.ekb.eg/article_275970.html

Detail API

https://jaars.journals.ekb.eg/service?article_code=275970

Order

275,970

Type

Specialized scientific research papers

Type Code

1,740

Publication Type

Journal

Publication Title

Journal of Arts & Architecture Research Studies

Publication Link

https://jaars.journals.ekb.eg/

MainTitle

-

Details

Type

Article

Created At

23 Jan 2023