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153876

PROBLEMATICS OF "RETRO" STYLE AND IDENTITY IN CONTEMPORARY IMAGE AND ILLUSTRATION

Article

Last updated: 05 Jan 2025

OverviewSimilar Items

Subjects

-

Tags

Research in the fields of Visual arts (Painting, Murals, Graphics, Animation and Book Art, Sculpture).

Abstract

The research deals with the concept of (Retro) style in graphic design, especially in contemporary image and illustration. And that is after the success of this style in achieving popularity in the pictograms in publications on a large scale of all kinds and techniques. In this presented research we focus on this “reactionary" trend in art as a special intellectual and artistic style that relied heavily on the concept of human (Nostalgia) for the past, and the possibility of benefiting from that new trend to revive the artistic and visual identity of the culture of each society and choose “Egypt" as a model, as a broader and comprehensive vision than its current marketing and commercial goal, and because it has already surpassed that stage and demonstrated the effectiveness of playing on the sensitive chord related to linking the past with the present, and its success greatly in the (Retro marketing) process. In addition to that, the research deals with some problematic related to the (Retro) style in terms of originality and contemporary in design, the use of the image, the roots of that art, and its sources from the heritage of the past that the designer returns to and his right to be inspired and changed in a contemporary way.

DOI

10.47436/jaarsfa.v1i2.87

Keywords

illustration, Retro style, Identity

Authors

First Name

Eman

Last Name

Salem

MiddleName

Osama Mohamed

Affiliation

Graphic Department, Faculty of Fine Arts, Helwan University, Egypt

Email

emanti76@gmail.com

City

-

Orcid

-

Volume

1

Article Issue

2

Related Issue

22642

Issue Date

2020-12-01

Receive Date

2020-09-25

Publish Date

2020-12-01

Page Start

180

Page End

197

Print ISSN

2535-1508

Online ISSN

2535-2369

Article File

JAARS_Volume 1_Issue 2_Pages 180-197.pdf

PDF . 1.5MB

Link

https://jaars.journals.ekb.eg/article_153876.html

Detail API

https://jaars.journals.ekb.eg/service?article_code=153876

Order

11

Type

Specialized scientific research papers

Type Code

1,740

Publication Type

Journal

Publication Title

Journal of Arts & Architecture Research Studies

Publication Link

https://jaars.journals.ekb.eg/

MainTitle

PROBLEMATICS OF "RETRO" STYLE AND IDENTITY IN CONTEMPORARY IMAGE AND ILLUSTRATION

Details

Type

Article

Created At

23 Jan 2023