Appropriate and adequate feeding is a pre-requisite to good
nutritional status in any given time of human life because consumption of nutritionally inadequate diet leads to malnutrition Proper nutrition in the early years of life is usually determined by feeding practice, which includes the methods and frequency of feeding, degree of stimulation and interaction with parents .
Infant feeding practices have a major role in determining the nutritional status of children and are associated with household socioeconomic and demographic factors.
In developing countries, where malnutrition, stunting, and wasting are more common than in the United States, exclusive breastfeeding for 6 months has been associated with optimal growth.
This study was conducted on 120 healthy children less than two years of age at the Breastfeeding Counseling Clinic in
National Institute of Nutrition to study the social and cultural impact on the growth and nutrition of children. The weight and height of the child were determined and the food and health status was determined using weight / height, weight / age, height / age, and after that, a personal interview was conducted with the mother to fill out the child nutrition questionnaires and how to obtain them
The study showed that about (78%) of them wasted, more than half of the samples (45%) were stunted.
About (36.7%) of studied sample were underweight . About (18.9%) of children their mothers choose another methods of feeding with breast milk depending on the decision of grandmothers in rural, while the influence of grandmothers to make the decision less in urban and was 10.9%.
Less quarter (24.3%) of infants whose mothers depended on relatives as a source of information about infants feeding were wasted while (33.3%) of infant whose mothers depended on media as a source of information about infants feeding were wasted, and about (13.3%) of infants whose mothers depended on a doctor as a source of information about infants feeding were wasted, in this study we found that media has a negative impact on infant feeding through the spread of erratic infant feeding methods .