Multimodality involves the interaction between many different modes in various discourses. Advertising discourse is regarded as one of the discourses where multimodal analysis is used frequently. This research investigates the representation of Dr. Magdi Yacoub in the Egyptian advert that is about denoting to his Heart Foundation, and shows his relation with other participants in the advert, as he is an influential character in the entire world. It is conducted with regard to investigating the representational and interpersonal meta-functions. The main objective of this research is to find out how Dr. Yacoub is portrayed in the Egyptian advert and reveals the relationship between him and the participants or between him and the viewer. This analysis is based on Kress and Van Leeuwen's (2006) theory of Social Semiotics. This study concludes that there is an intimacy between Dr. Yacoub and the children with heart problems. In addition, he stands beside them and holds their hands to support them to recover, and it reveals his affection side.