Display can drive the museum's message. It is a powerful way to take a topic with cultural value and make it visible and tangible for museum visitors. There are a number of qualities that define an excellent museum display; the most important one is an engaging story. In the case of the regional museums of Upper Egypt, several approaches to displaying Egyptian heritage are presented. Such museums are shaped by evolving community values and senses of Egyptian history where every museum tells a different story. The objective of this paper is to clarify the current display of regional museums in Upper Egypt especially in the case of Sohag National Museum analyzing its mission, its civic and social responsibilities. Effective storytelling, object material cultural and collection interpretation in Sohag National Museum‘s display recount historical events from a certain perspective and provide a stimulating experience that captures visitors' full attention.