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273865

Towards Digital Transformation Techniques Application at the Egyptian Airports

Article

Last updated: 27 Dec 2024

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Tags

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Abstract

Abstract
The aviation, travel, and tourism as a whole industry has become at the forefront of other industries, having no choice but to face the challenge of identifying new and emerging technologies that have the potential to improve the passenger experience and optimize flight operations efficiency. The current paper aims mainly to explore the applied digital transformation technologies at the Egyptian airports, analyzing the current situation of the Egyptian airports' operation business model towards digital transformation, demonstrating the core activated digital technologies at the Egyptian airports, defining the core aspects of digital transformation strategy aspects, and moreover, identifying the opportunities and challenges within the Egyptian airports' digital transformation journey. For that sake, this research adapted a method of descriptive analytical methodology by using a focus group open interview tool. The sample was the Egyptian airports holding company ICT sector. The research reached several results, the most important of which is that the technology is the company best choice to which it pays attention as a directing way for achieving the travel facility and security. Moreover, the airports activating digital technology safety and passenger service systems. The research thus recommended that should support Egyptian airports digital unites to fulfill digital transformation journey in addition to bolstering major departments which interact directly with passengers to raise digital passenger experience awareness specially marketing and sales managements.

DOI

10.21608/mjthr.2022.169140.1068

Keywords

Egyptian Airports, Digital Transformation (DT), Passenger experience, Business Model (BM), Digital Transformation Strategy (DTS)

Authors

First Name

Alaa

Last Name

Khalaf

MiddleName

Khallaf

Affiliation

Tourism studies dep, tourism and hotels faculty, minia university, minia, Egypt

Email

alaa.elshazly@mu.edu.eg

City

-

Orcid

-

First Name

ALAA

Last Name

ASHOUR

MiddleName

AHMED

Affiliation

Captain Airbus A340/330 Egypt Air, Ex. President Egyptian Civilization Authority, Egypt

Email

alaaashour1964@gmail.com

City

CAIRO, EGYPT

Orcid

-

First Name

Hussein

Last Name

Abdel Rady

MiddleName

Abdel Wahab

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Email

hussien.ibrahim1@mu.edu.eg

City

-

Orcid

-

Volume

15

Article Issue

1

Related Issue

38042

Issue Date

2023-06-01

Receive Date

2022-10-16

Publish Date

2023-06-01

Page Start

32

Page End

52

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_273865.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=273865

Order

273,865

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Towards Digital Transformation Techniques Application at the Egyptian Airports

Details

Type

Article

Created At

23 Jan 2023