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Big Data Analytics Application in EGYPTAIR: Perceived Benefits, Skills and Development

Article

Last updated: 27 Dec 2024

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Abstract

This research paper attempts to investigate big data analytics application in EGYPTAIR, bringing to the fore its perceived benefits, skills and development. The enormous volume of both organized and unstructured data that is difficult to process using standard software approaches or by utilising conventional statistical methods is referred to as "big data". The aviation sector is a typical candidate for the usage of big data technologies due to the volume of data produced. A few examples of the data that must be considered include passenger data, weather data, aircraft maintenance data and air traffic data. This study examines the benefits, Skills, and training needed programs of big data in EGYPTAIR Airlines. To that end, this research uses a questionnaire form and a descriptive analytical methodological approach. The sample consists of (294) EGYPTAIR airlines employees. The research shows that big data has major benefits in providing broad opportunities for EGYPTAIR Airlines management, enhancing flexibility in dealing with each passenger, problem solving, supporting decision making, growing predictive maintenance and improving performance. Moreover, one negative result is the weakness of employees training directed to EGYPTAIR airline employees to enhance their knowledge and skills for big data analytics such as “Maintains security and data privacy skills" and “Statistical analysis technologies".

DOI

10.21608/mjthr.2022.154701.1051

Keywords

Big Data, Big Data Analytics, EGYPTAIR Airlines

Authors

First Name

Ahmed

Last Name

Moftah Attia

MiddleName

Mabrouk

Affiliation

Assistant Lecturer in Tourism studies department, Faculty of Tourism and Hotels - Minia University

Email

ahmed.mabrouk@mu.edu.eg

City

Minia

Orcid

0000000330112727

First Name

Wafaa

Last Name

Elias

MiddleName

Ahmed

Affiliation

Professor - tourism studies Department Faculty of tourism and hotels- Minia University, Egypt

Email

wafaashelias@yahoo.com

City

Giza

Orcid

-

First Name

Hussein

Last Name

Abdel Rady

MiddleName

Abdel Wahab

Affiliation

Associate Professor - Tourism Studies Department Faculty of Tourism and Hotels - Minia University, Egypt

Email

hussien.ibrahim1@mu.edu.eg

City

Minia

Orcid

-

Volume

14

Article Issue

2

Related Issue

36358

Issue Date

2022-12-01

Receive Date

2022-08-06

Publish Date

2022-12-01

Page Start

1

Page End

15

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_256311.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=256311

Order

256,311

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Big Data Analytics Application in EGYPTAIR: Perceived Benefits, Skills and Development

Details

Type

Article

Created At

23 Jan 2023