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235570

Impact of Web Accessibility for Customers with Disabilities on their Loyalty In Egyptian Hotels

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

E-Marketing in tourism and hospitality

Abstract

Customers with disabilities (CWD) have formed a significant and growing segment of the market. Providing accessible services resulted in several competitive advantages, as well as increased customer satisfaction and loyalty. This research aimed to explore the impact of hotel Web accessibility for customers with disabilities on their loyalty. Using a quantitative approach in this research, a web-based questionnaire was conducted for a sample consisting of 106 participants from customers with disabilities in four and five-star Egyptian hotels located in the Red Sea province (Hurghada, Marsa Alam, and in the Safaga) and South Sinai province (Sharm El Sheikh). SPSS V. 22 was used to analyze data. Descriptive statistics, a one-sample T-test, and linear regression coefficients were used to analyze the research data. According to the research, Egyptian hotels do not have web accessibility. Perceivability (β= 0.983, Sig. = 0.000), operability (β= 0.960, Sig. = 0.000), understandability (β= 0.757, Sig. = 0.000), and robustability (β= 0.896, Sig. = 0.000) in web accessibility assessment criteria on the web have a significant impact on the loyalty of customers with disabilities. According to the findings of the study. In Egyptian hotels, valuable recommendations were presented to improve web accessibility and customers with disabilities' loyalty.

DOI

10.21608/mjthr.2022.135604.1036

Keywords

Customers with Disabilities (CWD), Egyptian Hotels, Web Content Accessibility Guidelines (WCAG) 2.0, Web Accessibility, loyalty

Authors

First Name

Khlloud

Last Name

Hossam

MiddleName

-

Affiliation

hotels management department, faculty of tourism and hotels, Minia university

Email

raedmahmoud207@gmail.com

City

-

Orcid

-

First Name

Mostafa

Last Name

Mohamed Hussein

MiddleName

Mahmoud

Affiliation

Hotel Management Department, Faculty of Tourism and Hotels, Minia University,Minia, Egypt

Email

mostafa.hussien@mu.edu.eg

City

Minia

Orcid

-

First Name

Ahmed

Last Name

Rady

MiddleName

-

Affiliation

Hotel Management Dep., Faculty of Tourism & Hotels, Minia University, Minia, Egypt

Email

ahmed.rady@mu.edu.eg

City

-

Orcid

0000-0002-2383-2999

Volume

13

Article Issue

1

Related Issue

29712

Issue Date

2022-01-01

Receive Date

2022-04-24

Publish Date

2022-05-08

Page Start

162

Page End

182

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_235570.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=235570

Order

9

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Impact of Web Accessibility for Customers with Disabilities on their Loyalty In Egyptian Hotels

Details

Type

Article

Created At

23 Jan 2023