The purpose of this study is to promote the tourism traffic incoming to Nubia area. This study focused on determining the factors that influence visiting tourists to the Nubia area. Moreover, it aims to identify the promotional efforts of travel agencies and both Ministry of Tourism and Egyptian tourism Authority For promoting this area. On the other hand, it detects the different obstacles that the travel agencies, Ministry of Tourism and Egyptian tourism Authority faced during promoting the Nubia area and working on overcoming them. This research employed a method of the descriptive-analytical methodology. Qualitative and quantitative methodologies were used. A questionnaire based on a quantitative approach was distributed among a random sample of Egyptian and foreign tourists. Moreover, a qualitative technique based on interviews was conducted with a sample of officials and experts in tourism, which included with twenty marketing managers of travel agencies in Aswan and five employees in the office of Ministry of tourism and Egyptian Tourism Authority in Aswan. Statistical Package for Social Science (SPSS, V.22) is used for data input and analysis in the descriptive statistics. The result showed that there are great promotional efforts to promote and market the Nubia area by travel agencies in Aswan. This study presented some recommendations for the travel agencies, Ministry of Tourism and Egyptian tourism Authority to promote the incoming tourism to Nubia area, through using the various tools of promotions.