Beta
140937

Evaluation of Customer Satisfaction about the Provided Services by EGYPTAIR Tourism and Duty Free

Article

Last updated: 27 Dec 2024

Subjects

-

Tags

-

Abstract

The success of airlines depends majorly on the ability to identify customer perception, expectation to achieve customer satisfaction. This paper aims to assess the quality of service provided by EGYPTAIR tourism and duty-free and its impact on customer satisfaction. To achieve that, this research employed a method of descriptive-analytical methodology by using an e- questionnaire tool. The sample was customers in EGYPTAIR tourism and duty-free. 255 questionnaires were administered; only (228) returned questionnaires were valid for the statistical manipulation of data with a response rate of 89.5 % from the total distributed questionnaires in social media. The results of the tools were analyzed using descriptive statistics, reliability analysis, coefficient analysis, Spearman correlation analysis, and regression analysis with the support of SPSS v.22. The research reached several results, Findings of this study revealed that all five dimensions of the SERVQUAL scale i.e. Tangibility, Reliability, Responsiveness, Assurance, and Empathy have a positive, direct and significant impact on customer satisfaction of EGYPTAIR tourism and duty-free. The results of the study indicated a strong positive correlation between the dimensions of service quality (tangible, reliability, responsiveness, assurance and empathy) and customer satisfaction. It can be concluded from this that EGYPTAIR tourism's customer satisfaction can be increased by improving the service quality of all its dimensions. It is expected that findings of this study will help airlines to understand the role of various dimensions of service quality for enhancing their customer satisfaction. The research thus recommended Egypt Air Tourism & Duty-Free should develop its services with high quality at a reasonable price to help EGYPTAIR Tourism and Duty-free to compete and maintain customers.

DOI

10.21608/mjthr.2019.140937

Keywords

Customer loyalty, Customer satisfaction, EGYPTAIR Tourism and Duty Free, Service quality, SERVQUAL

Authors

First Name

Doaa

Last Name

mahmoud

MiddleName

Yousry

Affiliation

Researcher, Faculty of Tourism and Hotels, Minia University

Email

-

City

-

Orcid

-

First Name

Amany

Last Name

Ibrahim

MiddleName

El-Shahat

Affiliation

Prof. Tourism Studies Department Faculty of Tourism and Hotels, Helwan University

Email

-

City

-

Orcid

-

First Name

Hussein

Last Name

Abdel Rady

MiddleName

Abdel Wahab

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels, Minia University

Email

hussien.ibrahim1@mu.edu.eg

City

-

Orcid

-

Volume

8

Article Issue

1

Related Issue

20663

Issue Date

2019-12-01

Receive Date

2021-01-18

Publish Date

2019-12-01

Page Start

113

Page End

144

Print ISSN

2357-0652

Online ISSN

2735-4741

Link

https://mjthr.journals.ekb.eg/article_140937.html

Detail API

https://mjthr.journals.ekb.eg/service?article_code=140937

Order

6

Type

Original Article

Type Code

1,533

Publication Type

Journal

Publication Title

Minia Journal of Tourism and Hospitality Research MJTHR

Publication Link

https://mjthr.journals.ekb.eg/

MainTitle

Evaluation of Customer Satisfaction about the Provided Services by EGYPTAIR Tourism and Duty Free

Details

Type

Article

Created At

23 Jan 2023