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236755

The Impact of communication technology on Public Relations Practice in Egypt

Article

Last updated: 04 Jan 2025

Subjects

-

Tags

الاتصال
الإعلام الالکتروني
العلاقات العامة

Abstract

The study aims to identify the attitudes of public relations practitioners towards using the Internet, to activate the performance of its programs in governmental organizations in Egypt, to find out the reality of public relations practices, and the impact of electronic means of communication on the performance of its various activities, by focusing on the perceptions of public relations practitioners. Based on a survey approach, the findings revealed that most of the participants used the electronic public relations to communicate with the public especially web sites, to create a good image of the institution among its customers. And the paper recommended that the government must stimulate the work of electronic public relations in different organizations, by monitoring performance and announcing the arrangement of governmental organizations in terms of activating electronic public relations periodically

Originality/value: This research contributes to the need for greater clarity and knowledge of the employee practices and electronic public relation management to get the maximum success for the government sector.

DOI

10.21608/mebp.2022.131938.1032

Keywords

public relations, social media, Attitudes

Authors

First Name

رينيه

Last Name

ابوخوذة

MiddleName

-

Affiliation

جامعة الفلاح

Email

renehabokhoza@gmail.com

City

-

Orcid

0000-0003-2250-9222

Volume

4

Article Issue

1

Related Issue

34081

Issue Date

2022-07-01

Receive Date

2022-04-06

Publish Date

2022-07-01

Page Start

421

Page End

455

Print ISSN

2735-3796

Online ISSN

2735-377X

Link

https://mebp.journals.ekb.eg/article_236755.html

Detail API

https://mebp.journals.ekb.eg/service?article_code=236755

Order

6

Type

الأبحاث العلمیة الأصیلة

Type Code

1,510

Publication Type

Journal

Publication Title

المجلة المصرية لبحوث الاتصال الجماهيري

Publication Link

https://mebp.journals.ekb.eg/

MainTitle

The Impact of communication technology on Public Relations Practice in Egypt

Details

Type

Article

Created At

23 Jan 2023