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186318

Organizational Citizenship Behaviors and Relationship to Internal Marketing of Nursing Profession

Article

Last updated: 26 Dec 2024

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Abstract

Due to their important roles in organizational performance, internal marketing and organizational citizenship behavior have become more interesting subjects among researchers and practitioners. The purpose of this study: Was to assess the relationship between organizational citizenship behavior and internal marketing of nursing profession. Research design: A descriptive correlational research design was utilized. Setting: The study was conducted at Menoufia University Hospitals at Shebin El- Kom. Sample: systematic random sample of 400 staff nursing was included in the study. Instruments: Two instruments were used to collect data. First instrument: Internal marketing questionnaire .Second instrument: Organizational Citizenship behavior Scale. Results: Nearly two thirds (63.3%) of the staff nurses had high level of total organizational citizenship behaviors, 57.2% of staff nurses reported high level of internal marketing. There was a significant positive correlation between organizational citizenship behaviors and internal marketing of nursing profession. Recommendation: Menoufia University hospitals should provide more care to internal marketing activities, and direct more organizations' resources and capabilities towards benefiting their employee as much as possible and encourage tools that increase the citizenship behavior.

DOI

10.21608/menj.2021.186318

Keywords

Internal marketing, nursing profession, Organizational citizenship behaviors

Authors

First Name

Magda

Last Name

Mohamed

MiddleName

Abd El Baest

Affiliation

B.SC in nursing sciences

Email

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City

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Orcid

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First Name

Gehan

Last Name

Diab

MiddleName

M.

Affiliation

professor of Nursing Administration, Faculty of Nursing, Menoufia University,

Email

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City

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Orcid

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First Name

Soha

Last Name

El-Kholy

MiddleName

M.

Affiliation

lecturer of Nursing Administration , Faculty of Nursing, Menoufia University,

Email

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City

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Orcid

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Volume

6

Article Issue

1

Related Issue

23708

Issue Date

2021-05-01

Receive Date

2021-04-29

Publish Date

2021-05-01

Page Start

91

Page End

113

Print ISSN

2735-3974

Online ISSN

2735-3982

Link

https://menj.journals.ekb.eg/article_186318.html

Detail API

https://menj.journals.ekb.eg/service?article_code=186318

Order

6

Type

Original Article

Type Code

1,480

Publication Type

Journal

Publication Title

Menoufia Nursing Journal

Publication Link

https://menj.journals.ekb.eg/

MainTitle

Organizational Citizenship Behaviors and Relationship to Internal Marketing of Nursing Profession

Details

Type

Article

Created At

23 Jan 2023