Beta
176438

INTERNAL MARKETING AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR A COMPARATIVE STUDY IN MANSOURA

Article

Last updated: 26 Dec 2024

Subjects

-

Tags

Nursing Administration

Abstract

Background: Today, intense competition in health environment needs induction and diversion of values added to health service customer such as, internal marketing activities and organizational citizenship behavior enable nurses to provide health services with high quality and increasing hospital productivity and profitability Aim of the study: Find out the relation between the nurses perception of their organization internal marketing activities and organizational citizenship behavior Design: Descriptive, comparative design. Setting: At gastroentroentrology surgical center and Mansoura general hospital. Subjects and methods: The study sample composed of 293 nurse . Data was collected by using (Multifactor of internal marketing questionnaire and Organizational citizenship behavior questionnaire) Results: revealed that there was statistically significant relationship between internal marketing and organizational citizenship behavior (P<0.05). conclusion: most of nurses have low perception toward internal marketing activities ,and majority of them have (high- moderate ) level of agreement concerning organizational citizenship behavior. Recommendation: Mangers should develop a plane for internal marketing application in their hospitals to enhance their health service quality also, selecting, retain, evaluating nurses for organizational citizenship behavior. In addition, Provide good work environment to nurses ( providing possible supplies that make their work easy and interesting) and collaborative atmosphere ( encourage colleagues to help other especially with heavy work).

DOI

10.21608/mnj.2017.176438

Keywords

Internal marketing, organizational citizenship behavior

Authors

First Name

Shaymaa

Last Name

Ali

MiddleName

-

Affiliation

B. SC Nursing

Email

-

City

-

Orcid

-

First Name

Wafaa

Last Name

Sleem

MiddleName

-

Affiliation

Nursing Adminstration

Email

-

City

-

Orcid

-

First Name

Ahlam

Last Name

EL-shaer

MiddleName

-

Affiliation

Nursing Adminstration

Email

-

City

-

Orcid

-

Volume

4

Article Issue

1

Related Issue

21998

Issue Date

2017-01-01

Receive Date

2016-09-08

Publish Date

2017-01-01

Page Start

243

Page End

253

Print ISSN

2735-4121

Online ISSN

2735-413X

Link

https://mnj.journals.ekb.eg/article_176438.html

Detail API

https://mnj.journals.ekb.eg/service?article_code=176438

Order

17

Type

Original Article

Type Code

1,468

Publication Type

Journal

Publication Title

Mansoura Nursing Journal

Publication Link

https://mnj.journals.ekb.eg/

MainTitle

INTERNAL MARKETING AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR A COMPARATIVE STUDY IN MANSOURA

Details

Type

Article

Created At

23 Jan 2023