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273817

Towards Marketing Tourism and Hospitality Services in Egypt, Tunisia, and Lebanon as a Mega Destination

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Last updated: 26 Dec 2024

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Abstract

In spite of opportunities and capabilities of tourism and hospitality services in Egypt, Tunisia, and Lebanon, they did not have a fair share of the international tourism movement. This study aims at exploring the impacts of marketing tourism and hospitality services in the mentioned countries as a mega destination on increasing their market share.  A total of 200 questionnaires were distributed to a convenient sample of academic professors, tourism experts, and governmental officials from Egypt, Tunisia, Lebanon, Jordan and Turkey during June 2021 to March 2022. 105 valid samples were collected with a recovery rate of 52.5%. The study indicates that based on the success factors and the obstacles concerning marketing tourism and hospitality services in Egypt, Tunisia, and Lebanon as a mega destination, it is predicted that there may be an increase in their market share. Marketing tourism and hospitality services through this new trend achieves results better and lower cost than individual marketing for each country. There is a need to create a kind of bloc or close cooperation between a group of Arab countries that are close geographically, culturally, religiously and socially in all fields, especially the tourism and hotel fields. It is important to convince officials in Egypt, Tunisia, and Lebanon of the importance of marketing tourism and hotel services in the three countries as a mega destination.

DOI

10.21608/mkaf.2022.273817

Keywords

Mega Destination, Marketing Tourism and Hospitality Services, Egypt, Tunisia, and Lebanon

Authors

First Name

Tamer

Last Name

Abdulaziz

MiddleName

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Affiliation

Tourism Studies Department High Institute for Tourism & Hotels, Six of October City

Email

dr.tamer@hith.edu.eg

City

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Orcid

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First Name

Hamad

Last Name

Ali Batikh Hamdoun

MiddleName

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Affiliation

Hotel Management Department Faculty of Tourism and hotels Luxor University

Email

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City

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Orcid

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First Name

Salama

Last Name

Ammar

MiddleName

-

Affiliation

Higher Institute for Tourism and Hotels - Luxor (EGOTH)

Email

-

City

-

Orcid

-

Volume

12

Article Issue

1

Related Issue

38178

Issue Date

2022-12-01

Receive Date

2022-12-12

Publish Date

2022-12-01

Page Start

37

Page End

67

Print ISSN

2537-0510

Online ISSN

2537-0545

Link

https://mkaf.journals.ekb.eg/article_273817.html

Detail API

https://mkaf.journals.ekb.eg/service?article_code=273817

Order

273,817

Type

المقالة الأصلية

Type Code

1,446

Publication Type

Journal

Publication Title

مجلة کلية السياحة والفنادق. جامعة المنصورة

Publication Link

https://mkaf.journals.ekb.eg/

MainTitle

Towards Marketing Tourism and Hospitality Services in Egypt, Tunisia, and Lebanon as a Mega Destination

Details

Type

Article

Created At

23 Jan 2023